Any student of the reticent Faulkner would not be surprised by his reaction to the award. When informed of his selection, Faulkner responded as he usually did to avoid attention; he invoked his rural identity, which was mostly a pretense: “I won’t be able to come to receive the prize myself. It’s too far away. I am a farmer down here and I can’t get away.” Faulkner seemed very apathetic toward the award, its attendant fame, and its $30,000 prize, about which he said, “I haven’t earned it, and I don’t feel like it’s mine”; he would later use the cash to set up scholarships for young writers and African American students at Rust College in nearby Holly Springs.